Adidas announced that it is going to use 3D printing to create 100,000 pairs of its new, innovative trainer. The 3D print allows them to create a new midsole that will have varied levels of flexibility and support from spot to spot. Traditional foam midsoles could only provide a single level of each.
The key is using DLS 3D printers which cure resins with light, similar to the 3D printer we will be building here at our MakerLab.